Marketing Management (MM12) Diploma
Campus Availability and Advisement:
Program Description:
The Marketing Management program is designed to prepare students for employment in a variety of positions in today’s marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a diploma with specializations in marketing management, entrepreneurship, retail management, e-business, or professional selling.
Basic Skills Courses (8 Credit Hours)
Occupational Curriculum (23 Credit Hours)
And one of the following courses:
| BUSN 1190 | Digital Technologies in Business | 2 |
| MKTG 2030 | Digital Publishing and Design | 3 |
| BUSN 1430 | Desktop Publishing and Presentation Applications | 4 |
| COMP 1000 | Introduction to Computer Literacy | 3 |
Choose One Specialization (11-12 Credit Hours)
Marketing Management Specialization
| MKTG 1370 | Consumer Behavior | 3 |
| | | |
| MKTG 2060 | Marketing Channels | 3 |
| | OR | |
| MKTG xxxx | Marketing Elective | 3 |
| | | |
| MKTG 1210 | Services Marketing | 3 |
| | OR | |
| MKTG 2070 | Buying and Merchandising | 3 |
| | | |
| MKTG xxxx | Marketing Elective | 3 |
Entrepreneurship Specialization
e-Business Specialization
Retail Management Specialization
Professional Selling Specialization
Total Credit Hours: 42 Minimum Credit Hours for Graduation