Marketing Management (MM13) Associate of Applied Science Degree
Campus Availability and Advisement:
Program Description:
The Marketing Management program is designed to prepare students for employment in a variety of positions in today’s marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a Marketing Management degree with specializations in marketing management, entrepreneurship, retail management, e-business, or professional selling.
General Education Core (15 Credit Hours)
| ENGL 1101 | Composition and Rhetoric | 3 |
| XXXX xxxx | Humanities/Fine Arts Elective | 3 |
| XXXX xxxx | Social/Behavioral Sciences Elective | 3 |
| | | |
| MATH 1103 | Quantitative Skills and Reasoning | 3 |
| | OR | |
| MATH 1101 | Mathematical Modeling | 3 |
| | OR | |
| MATH 1111 | College Algebra | 3 |
| | | |
| XXXX xxxx | General Education Core Elective from Area I, II, or III | 3 |
Occupational Curriculum (36 Credit Hours)
Choose Two of the Following:
Choose One Specialization (11-12 Credit Hours)
Marketing Management Specialization
| MKTG 1370 | Consumer Behavior | 3 |
| | | |
| MKTG 2060 | Marketing Channels | 3 |
| | OR | |
| MKTG xxxx | Marketing Elective | 3 |
| | | |
| MKTG 1210 | Services Marketing | 3 |
| | OR | |
| MKTG 2070 | Buying and Merchandising | 3 |
| | | |
| MKTG xxxx | Marketing Elective | 3 |
Entrepreneurship Specialization
e-Business Specialization
Retail Management Specialization
Professional Selling Specialization
Total Credit Hours: 62 Minimum Credit Hours for Graduation