Marketing Management (MM13) Associate of Applied Science Degree

Program Description:

The Marketing Management program is designed to prepare students for employment in a variety of positions in today’s marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a Marketing Management degree with specializations in marketing management, entrepreneurship, retail management, e-business, or professional selling.

General Education Core (15 Credit Hours)

Occupational Curriculum (36 Credit Hours)

Choose Two of the Following:

Choose One Specialization (11-12 Credit Hours)

Marketing Management Specialization

Entrepreneurship Specialization

e-Business Specialization

Retail Management Specialization

Professional Selling Specialization