2017-2018 Semester Catalog

Marketing Management (MM12) Diploma

Campus Availability and Advisement:

Program Description:

The Marketing Management program is designed to prepare students for employment in a variety of positions in today’s marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a diploma with specializations in marketing management, entrepreneurship, retail management, e-business, or professional selling.

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Basic Skills Courses (8 Credit Hours)

ENGL 1010Fundamentals of English I

3

 

EMPL 1000Interpersonal Relations and Professional Development

2

OR

PSYC 1010Basic Psychology

3

 

MATH 1011Business Math

3

OR

MATH 1012Foundations of Mathematics

3

Occupational Curriculum (23 Credit Hours)

MKTG 1100Principles of Marketing

3

MKTG 1130Business Regulations and Compliance

3

MKTG 1160Professional Selling

3

MKTG 1190Integrated Marketing Communications

3

MKTG 2090Marketing Research

3

 

MKTG 2300Marketing Management

3

OR

MKTG 2290Marketing Internship/Practicum

3

 

XXXX xxxxGuided Elective

3

And one of the following courses:

BUSN 1190Digital Technologies in Business

2

MKTG 2030Digital Publishing and Design

3

BUSN 1430Desktop Publishing and Presentation Applications

4

COMP 1000Introduction to Computer Literacy

3

Choose One Specialization (11-12 Credit Hours)

Marketing Management Specialization

MKTG 1370Consumer Behavior

3

 

MKTG 2060Marketing Channels

3

OR

MKTG xxxxMarketing Elective

3

 

MKTG 1210Services Marketing

3

OR

MKTG 2070Buying and Merchandising

3

 

MKTG xxxxMarketing Elective

3

or

Entrepreneurship Specialization

MKTG 2210Entrepreneurship

6

MKTG 2010Small Business Management

3

 

MKTG 2070Buying and Merchandising

3

OR

MKTG 1210Services Marketing

3

or

e-Business Specialization

MKTG 2210Entrepreneurship

6

BUSN 2170Web Page Design

2

 

MKTG 2070Buying and Merchandising

3

OR

MKTG 1210Services Marketing

3

or

Retail Management Specialization

MKTG 1270Visual Merchandising

3

MKTG 1370Consumer Behavior

3

MKTG 2070Buying and Merchandising

3

MKTG 2270Retail Operations Management

3

or

Professional Selling Specialization

MKTG 2060Marketing Channels

3

OR

MKTG xxxxMarketing Elective

3

 

MKTG 1370Consumer Behavior

3

MKTG 1210Services Marketing

3

MKTG 2160Advanced Selling

3

Total Credit Hours: 42 Minimum Credit Hours for Graduation