2017-2018 Semester Catalog

Marketing Management (MM13) Associate of Applied Science Degree

Campus Availability and Advisement:

Program Description:

The Marketing Management program is designed to prepare students for employment in a variety of positions in today’s marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a Marketing Management degree with specializations in marketing management, entrepreneurship, retail management, e-business, or professional selling.

General Education Core (15 Credit Hours)

ENGL 1101Composition and Rhetoric

3

XXXX xxxxHumanities/Fine Arts Elective

3

XXXX xxxxSocial/Behavioral Sciences Elective

3

 

MATH 1103Quantitative Skills and Reasoning

3

OR

MATH 1101Mathematical Modeling

3

OR

MATH 1111College Algebra

3

 

XXXX xxxxGeneral Education Core Elective from Area I, II, or III

3

Occupational Curriculum (36 Credit Hours)

COMP 1000Introduction to Computer Literacy

3

ACCT 1100Financial Accounting I

4

 

BUSN 1190Digital Technologies in Business

2

OR

MKTG 2030Digital Publishing and Design

3

OR

BUSN 1430Desktop Publishing and Presentation Applications

4

 

MKTG 1100Principles of Marketing

3

MKTG 1190Integrated Marketing Communications

3

MKTG 2090Marketing Research

3

MKTG 1160Professional Selling

3

MKTG 1130Business Regulations and Compliance

3

MGMT 1100Principles of Management

3

XXXX xxxxElective

3

Choose Two of the Following:

MKTG 2300Marketing Management

3

MKTG 2000Global Marketing

3

MKTG 2290Marketing Internship/Practicum

3

Choose One Specialization (11-12 Credit Hours)

Marketing Management Specialization

MKTG 1370Consumer Behavior

3

 

MKTG 2060Marketing Channels

3

OR

MKTG xxxxMarketing Elective

3

 

MKTG 1210Services Marketing

3

OR

MKTG 2070Buying and Merchandising

3

 

MKTG xxxxMarketing Elective

3

or

Entrepreneurship Specialization

MKTG 2210Entrepreneurship

6

MKTG 2010Small Business Management

3

 

MKTG 2070Buying and Merchandising

3

OR

MKTG 1210Services Marketing

3

or

e-Business Specialization

MKTG 2210Entrepreneurship

6

BUSN 2170Web Page Design

2

 

MKTG 2070Buying and Merchandising

3

OR

MKTG 1210Services Marketing

3

or

Retail Management Specialization

MKTG 1270Visual Merchandising

3

MKTG 1370Consumer Behavior

3

MKTG 2070Buying and Merchandising

3

MKTG 2270Retail Operations Management

3

or

Professional Selling Specialization

MKTG 2060Marketing Channels

3

OR

MKTG xxxxMarketing Elective

3

 

MKTG 1370Consumer Behavior

3

MKTG 1210Services Marketing

3

MKTG 2160Advanced Selling

3

Total Credit Hours: 62 Minimum Credit Hours for Graduation